When you stop your marketing efforts... A bicycle clearly illustrates Newton’s law of motion or inertia, the idea that an object in motion tends to say in motion and of course any object at rest will stay at rest. If you stop peddling, the bicycle will continue to move forward for a while, but, eventually, it will come to a complete stop.Now, I would like you to think about your marketing activities just like your bicycle...
We have published an eBook titled Making Marketing ROI (ROMI) Work for Your Business - A step by step guide for business owners. Return on Marketing Investment is something we are passionate about and we spend a lot of time ensuring that the businesses we work with are seeing a return on their marketing spend. We have compiled a whole lot of this info into an eBook that is in an easy-to-read and download format.
We’ve all done it. The New Year hits and we’re filled with resolve to exercise more; eat better; spend more time with family, and – of course – sleep more. We do it all. All for one week.
History is littered with the remains of failed expeditions. From disastrous wagon trails to abandoned Artic missions, there is no shortage of stories of people who, more foolhardy than brave, set out to conquer new territory with little or no planning or expertise.
The period immediately after you come on board as a new Marketing Director is so critical. This is when you need to establish your authority, get your house in order and start proving you can do what you’ve been hired to do.