Successful business owners surround themselves with strong teams, and without the support of the right people, growth can stall. While qualifications and experience are clearly important, the key question most business owners ask themselves during an interview is: “Is this person the right fit?”. That is, will they gel with the rest of the team? Do they ‘get’ us?

While we don’t own a crystal ball here at The Marketing Centre, we do keep a close eye on new developments and evolutions in the world of marketing. So to round off the year, we asked some of our part-time Marketing Directors to speculate on significant changes they foresee for the next 12 months.

At this time of year, there are three words that bring a strange mix of joy and trepidation to any UK worker that hears them…Office. Christmas. Party.

Marketers find the leads; sales personnel convert them. Simple. But often in business, particularly early on, it can be tempting to simply hand over marketing responsibilities to your salesperson, they’re both in the results business, right?

 The phrase ‘part-timer’ has garnered some seriously negative connotations over the years, all unwarranted and unfair in our eyes. And one of the most common questions our potential clients ask is how a part-timer can handle the workload of a marketing strategy. Can we deliver while only working part-time?