Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
    Marketing Matters #14 - Do you need to switch marketing channels?
      Our East Midlands Regional Director, Rob Croxall, discusses why businesses should be revisiting their marketing channels and shares some insights into how best to make a switch. 
    Marketing Matters #13 - Case study: How ICA are helping businesses overcome the challenges of remote working
    Pamela Blanchard from Communications Advisors ICA, discusses how they are helping companies overcome the technology challenges of working remotely.
    Marketing Matters #12 - Importance of Video
      Director of SmartEye Productions Dan Shirley explains why video is more important than ever — and how companies can get it right.
    Marketing Matters #11 - Rebalancing your marketing budget
      As the coronavirus crisis continues to dominate headlines, companies are increasingly reassessing their marketing budgets.
    Marketing Matters #10
      While the world maybe disordered at the moment, keeping your customer at the centre of your business strategy is more important than ever and while you don’t want to appear like you are taking advantage of a bad situation, there are ways you can help your customers by thinking of new routes to engage and help them in a difficult time. Hear from our regional director Christine Durkin as she shares some helpful advice. 

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