Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
    Marketing Matters #12 - Importance of Video
      Director of SmartEye Productions Dan Shirley explains why video is more important than ever — and how companies can get it right.
    Marketing Matters #11 - Rebalancing your marketing budget
      As the coronavirus crisis continues to dominate headlines, companies are increasingly reassessing their marketing budgets.
    Marketing Matters #10
      While the world maybe disordered at the moment, keeping your customer at the centre of your business strategy is more important than ever and while you don’t want to appear like you are taking advantage of a bad situation, there are ways you can help your customers by thinking of new routes to engage and help them in a difficult time. Hear from our regional director Christine Durkin as she shares some helpful advice. 
    Marketing Matters #9
      In this video plastic injection moulding company ENL discusses how they have adapted their business operations and the learnings they have gained whilst working through this current situation, from overcoming workforce challenges to meeting new product demands from new markets.
    Marketing Matters #8 - CRM
      In this video our marketing expert Robert Stead shares some useful tips around CRM, discussing what you can be doing now to get the most out of it and how it can help support your business in these challenging times.

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