Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
    Digital Marketing 101: Is Pinterest really a useful B2B Marketing Platform?
      Many businesses are still not sure about the benefits of using Pinterest for business, questioning whether it is a B2B or B2C social media platform? Well, it’s both. Remember social media is about growing your footprint and spreading or sharing content, so why would you not find time to include Pinterest in the mix? After all, it will increase your awareness, add additional blog traffic to your posts and website and has the ability to generate new leads and in turn lead to sales.
    Digital Marketing 101: Are you using Chat Bots as a digital sales tool?
      When you go onto a website and a box appears asking you to chat – you’ve hit a Chat bot.  So, if you’re wondering whether almost every website has an enthusiastic person sitting behind it, whose sole purpose in life is to chat to web visitors, you’re right! …well, almost.
    Digital Marketing 101: LinkedIn - a powerful marketing tool to focus strategic objectives
     In today’s highly competitive landscape, LinkedIn has come to the rescue and become an effective marketing tool – for both individuals and businesses. It helps people and businesses stand out,find, connect, expand professional networks, identify partnerships, recruit talent, look for clients and build relationships with target markets - regardless of industry or location.
    Digital Marketing 101: Is Twitter right for my business?
        Following a stranger, shouting on the street about something you overheard them saying, telling everyone that you pass on the street about a great new white paper you have written... in real life you may have a court case on your hands. 
    Guide To Marketing Communication Tools
    Marketing communication is the means by which a business engages customers and prospects, as distinct from marketing and communication more generally. The secret to a successful marketing communications strategy is simple and twofold: it's about choosing the right communication tools and sending a consistent message with them. Any agency will take your hard earned marketing budget and build compelling creative promotional materials for you; but if they’re not working with the right tools or channels, their efforts will be wasted. Prospective customers won't even see your message - let alone respond to it.

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