Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
    What should your Marketing Dashboard look like?
      To non-marketing people, marketing is a somewhat vague concept. Some people even go so far as to call it “fluffy.” It’s often perceived as a “nice to have” instead of the ‘mission critical’ function it actually is. Because clearly, marketing people do nothing more than play around all day on social media!
    What is Marketing ROI and why does it matter?
    If your company doesn’t make a profit, it won’t survive, finance people call this ROI – Return on Investment. Marketing ROI, on the other hand, is a little harder to quantify. While it’s easy to pour over financial statements and see pretty quickly how healthy your business bank account looks, it’s not always as easy to see what your marketing spend is doing for you. 
    Master Marketing 3 – Return on Investment
    What a lot of business people don't understand is the difference between marketing and marketing tactics. Tactics are elements of marketing - the visible stuff that first comes to mind when you say the word marketing. It's the ads, billboards and posters, social media, emails and newsletters. These elements will have absolutely no meaning or result if they have no clearly defined goal or purpose.  ALL businesses should be working towards one common goal - improving their bottom line. To market successfully you need a yard stick, there needs to be a measure of what success looks like - this, is your return on investment, or ROI.
    Digital Marketing 101: Is Pinterest really a useful B2B Marketing Platform?
      Many businesses are still not sure about the benefits of using Pinterest for business, questioning whether it is a B2B or B2C social media platform? Well, it’s both. Remember social media is about growing your footprint and spreading or sharing content, so why would you not find time to include Pinterest in the mix? After all, it will increase your awareness, add additional blog traffic to your posts and website and has the ability to generate new leads and in turn lead to sales.
    Digital Marketing 101: Are you using Chat Bots as a digital sales tool?
      When you go onto a website and a box appears asking you to chat – you’ve hit a Chat bot.  So, if you’re wondering whether almost every website has an enthusiastic person sitting behind it, whose sole purpose in life is to chat to web visitors, you’re right! …well, almost.

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