We have published an eBook titled Making Marketing ROI (ROMI) Work for Your Business - A step by step guide for business owners. Return on Marketing Investment is something we are passionate about and we spend a lot of time ensuring that the businesses we work with are seeing a return on their marketing spend. We have compiled a whole lot of this info into an eBook that is in an easy-to-read and download format.
Marketing can be like gambling. Possibly not what you’d expect to hear from a marketing company, but please bear with us! The gambling analogy goes like this: "Your marketing budget is your stake, the tables and slots at the casino are your marketing channels, and new customers - falling into your lap like golden coins from a slot machine – are your prize. A professional gambler will not be seduced by the flashing lights, the big headline numbers and the dealer’s spiel, because professional gambling is not glamour, it is mathematics – it is less about unknown risk and more about predictable return."
History is littered with the remains of failed expeditions. From disastrous wagon trails to abandoned Artic missions, there is no shortage of stories of people who, more foolhardy than brave, set out to conquer new territory with little or no planning or expertise.
The period immediately after you come on board as a new Marketing Director is so critical. This is when you need to establish your authority, get your house in order and start proving you can do what you’ve been hired to do.
Marketing is not a new concept. In fact, marketing as we understand it today actually began as far back as the Industrial Revolution of the late 18th and early 19th Centuries. Of course, although the basic concept hasn’t changed, the way in which we do marketing today definitely has. One of the more recent innovations is the advent of the part-time marketing director.