Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
    What happens post COVID19 ?
    When you stop your marketing efforts... A bicycle clearly illustrates Newton’s law of motion or inertia, the idea that an object in motion tends to say in motion and of course any object at rest will stay at rest.  If you stop peddling, the bicycle will continue to move forward for a while, but, eventually, it will come to a complete stop.Now, I would like you to think about your marketing activities just like your bicycle...
    Marketing through Tough Times
    To increase marketing spend, to freeze it, or cancel it altogether...? Are you finding that the current political climate is making you indecisive? Are you making or NOT making decisions on the business because of fear?
    Master Marketing 2: Marketing Budget
    How do you prepare the marketing budget for your business? Most organisations calculate – or estimate – the percentage of funds they want to dedicate to marketing, then ‘build out’ their marketing plan within this figure. On the face of it, this approach makes business sense. After all: you don’t want to spend more than you can afford. But in doing so, how can you be confident you’re achieving maximum bang for your buck? You can’t. Successful marketing budgeting is about knowing what you want to achieve, and building a budget that satisfies both your expectations and your accountant. Here’s what you need to know when developing yours.

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