Marketing and sales alignment is all about creating a flawless customer journey that guides prospects through each stage of the marketing and sales funnel. It may sound simple enough, but this can be incredibly hard to pull off. Getting it right requires a well planned approach for the top, middle and bottom of your funnel. As well as knowing how you’re going to transfer prospects from one stage to the next. Probably the most challenging of all, it requires sales and marketing to work closely together and be completely aligned.
There is no one size fits all when it comes to cost-effective lead generation strategies. The methods you choose to will depend on a number of factors, including your overall marketing strategy, available resources, business objectives, and the type of industry you work in. However, if you think about inbound lead generation as a way to bring people into your sales funnel, as well as engaging and building trust with potential customers, there are five cost-effective strategies which could fit the bill.
The Marketing Centre South Africa will be hosting two one day Strategic Marketing Workshops on 31 January 2020, ensure that you don't miss out on this opportunity to set a solid strategy for 2020. Smart businesses know that they can’t separate their approach to lead generation from their approach to brand building. You can’t hope to generate leads and drive conversions indefinitely if you aren’t also continuously planting seeds of awareness and building the credibility of your brand.
Marketers often concentrate their efforts on new business, but sometimes, the fastest and most cost-effective way to expand your business is to look at your existing customers. In fact, the success rate of upselling or cross-selling to a current customer is around 50% higher than selling to a new one for the first time.
It is really important to thoroughly understand your markets, customers and general environment within which they are making decisions. Without this knowledge you certainly can’t set a solid marketing strategy that will target the right customer, improve sales and get your business the growth that it needs!