Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
    22 Smart Ideas for New Leads Now
    We can't always sit back and wait for customers to seek us out, although it is great when they do. You need to get out there and find them and work for the leads. 
    How to Increase your Revenue: 7 Proven Ways to Grow Your Profits
    Most business owners have the same goal: More leads so their business can grow.   
    How to write a value proposition for your business in under 15 minutes
    It is important for Business owners and marketers to understand who their customer is, what their customer is trying to achieve, and how their product or service helps...
    Find and fix those leaks in your sales and marketing funnel
    Marketing and sales alignment is all about creating a flawless customer journey that guides prospects through each stage of the marketing and sales funnel. It may sound simple enough, but this can be incredibly hard to pull off.  Getting it right requires a well planned approach for the top, middle and bottom of your funnel. As well as knowing how you’re going to transfer prospects from one stage to the next. Probably the most challenging of all, it requires sales and marketing to work closely together and be completely aligned.
    Five strategies for cost effective lead generation
    There is no one size fits all when it comes to cost-effective lead generation strategies. The methods you choose to will depend on a number of factors, including your overall marketing strategy, available resources, business objectives, and the type of industry you work in.  However, if you think about inbound lead generation as a way to bring people into your sales funnel, as well as engaging and building trust with potential customers, there are five cost-effective strategies which could fit the bill.

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