Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
    How to get your current customers to spend more
    Marketers often concentrate their efforts on new business, but sometimes, the fastest and most cost-effective way to expand your business is to look at your existing customers. In fact, the success rate of upselling or cross-selling to a current customer is around 50% higher than selling to a new one for the first time.
    5X Your Sales Pipeline with these Five Steps
    A lot of people think that marketing is solely concerned with long-term growth. If you need short-term financial fixes, they say, you need to turn to sales. Marketing is not only a long-term growth strategy. And sales is not only a short-term financial fix. It is true that marketers do look at the bigger picture, but they can definitely also help businesses see an immediate positive change. A digital campaign, an emailer, a well thought out promotion - these are designed to have an impact on your sales pipeline in a matter of days or weeks.

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