Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
    25 questions every business owner needs to ask about their marketing right now!
    Most of us have probably had one or two sleepless nights during this crisis, especially business owners. Sometimes the best way to put your mind at rest is to take a moment to address all of the questions that are buzzing around it.
    What kind of business do you want to be during COVID-19?
    We all respond to crises differently.  One of the things we’ve heard a lot over the past couple of months is that there’s no right way to feel right now. Feeling anxious and stressed is perfectly natural.
    What happens post COVID19 ?
    When you stop your marketing efforts... A bicycle clearly illustrates Newton’s law of motion or inertia, the idea that an object in motion tends to say in motion and of course any object at rest will stay at rest.  If you stop peddling, the bicycle will continue to move forward for a while, but, eventually, it will come to a complete stop.Now, I would like you to think about your marketing activities just like your bicycle...
    Marketing Matters #1
      This is a challenging and difficult time for everyone. We’re experiencing change beyond all bounds of any definition of ‘normal’. And it's especially hard when as the leader you are the one who's responsible for navigating your business through these turbulent waters.

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