Most of us have probably had one or two sleepless nights during this crisis, especially business owners. Sometimes the best way to put your mind at rest is to take a moment to address all of the questions that are buzzing around it.
We all respond to crises differently. One of the things we’ve heard a lot over the past couple of months is that there’s no right way to feel right now. Feeling anxious and stressed is perfectly natural.
When you stop your marketing efforts... A bicycle clearly illustrates Newton’s law of motion or inertia, the idea that an object in motion tends to say in motion and of course any object at rest will stay at rest. If you stop peddling, the bicycle will continue to move forward for a while, but, eventually, it will come to a complete stop.Now, I would like you to think about your marketing activities just like your bicycle...
This is a challenging and difficult time for everyone. We’re experiencing change beyond all bounds of any definition of ‘normal’. And it's especially hard when as the leader you are the one who's responsible for navigating your business through these turbulent waters.