Organisations spend a lot of time and money trying to understand and measure their ROI. This is crucial to running any business. But what about marketing ROI? While marketing ROI is known to be important to most business owners, measuring it can be complicated. Marketing ROI is often confused with the performance of individual channels or tactics. It is important to know that they are two different things. In this blog we take you through: -Why Marketing ROI measurements can be misleading? -How to accurately measure ROI. -What to do with the findings.