Business Insights

    4 May 2020

    South Africa Marketing Matters #4 - Using LinkedIn to find and engage with customers

    We discuss some different approaches that you may wish to explore in order to identify new...

    29 April 2020

    Book Review : Prediction Machines: The Simple Economics of Artificial Intelligence By Ajay Agrawal ; Joshua Gans and Avi Goldfarb

    Book Review : Prediction Machines: The Simple Economics of Artificial Intelligence By Ajay Agrawal...

    24 April 2020

    Brand Agility from Popup Products

    Popup Products reengineered their production facility and went from a business producing branding...

    24 April 2020

    Brand Reputation during the Covid-19 Crisis

    Every action that you take during this crisis period should be thoroughly thought out. Here are 3...

    20 April 2020

    South Africa Marketing Matters #3

    We discuss some different approaches that you may wish to explore in order to identify new...

    18 April 2020

    What happens post COVID19 ?

    If you can maintain your marketing during COVID19 it could have an exponential positive impact on...

    16 April 2020

    South Africa Marketing Matters #2

    South Africa Marketing Matters #2 - Marketing support for Covid- 19

    15 April 2020

    Generosity of brands

    What makes a brand generous? It's the people behind the brand being generous with their skills.

    2 April 2020

    Marketing Matters #1

    Marketing Matters #1 - Marketing support for SME's in response to Covid- 19