Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
    Digital Marketing 101: Is Twitter right for my business?
        Following a stranger, shouting on the street about something you overheard them saying, telling everyone that you pass on the street about a great new white paper you have written... in real life you may have a court case on your hands. 
    Our new Compact Plan
    I am delighted to introduce our latest plan from The Marketing Centre, providing more flexible access to part-time Marketing Directors with a proven track record.
    GDPR: Why you should be legitimately interested
      GDPR is set to change the face of marketing for any business in South Africa who markets to or does business with the EU – and mostly for the better. We still have leniency in SA whilst the ‘powers that be’ get the Information Regulator operational – but don’t sit back and wait for this to happen, it’s a good idea to put things in place to deal with GDPR and be ready for POPIA when it finally happens. Below is an article written by one of our UK marketing directors, it is both interesting and useful as these new data protection laws will encourage businesses to adopt best practice, and strongly discourage corner cutting that tarnishes the marketing industry.
    Digital Marketing 101: Email Marketing
    If you are not email marketing, it begs the question why. You might have heard the term ‘spray and pray’ and chances are that you may also be frustrated at spending so much time, effort and money to place huge content in as many places as possible,  hoping someone sees it.
    What is SEO?
    Dipping your toe in SEO…   How often do you find what you’re looking for on the first page of an on-line search? Chances are, your hit rate is pretty good.  Now, how often have you bothered to look at the second or even third page? Or even past the first few entries? If you said, ‘hardly ever’, your behaviour is typical of more than 90% of search engine users.  It’s also an excellent indication of just how important SEO (or Search Engine Optimisation) is for site exposure.

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