Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
    We asked our marketing directors for their 2018 marketing predictions: Here's what they said...
      The beginning of a new year brings with it a slew of articles about the future: What’s next? What’s new? What do I need to know?  
    The evolution of the strategic adviser in communications
    Agility is fast becoming the buzzword for communicators, as the profession seeks to understand how changing business models are impacting communication and the way in which tactics are executed.
    Book review: Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry
    A client of mine recently lent me Digital Marketing for Dummies as a ‘this is what I want done’. I.e. please help me to make it our strategy. Never being one who can be found frequenting the text book aisles of libraries or book shops (I prefer travel stories or garden design books) I slightly hesitantly began reading.
    Fighting against Big Brands in Retail
    Marketers often have the problem of not having enough money to fight global brands who have seemingly unlimited budgets. Fragmented media has made it difficult and risky to connect with our consumers using a restricted budget.
    Master Marketing 2: Marketing Budget
    How do you prepare the marketing budget for your business? Most organisations calculate – or estimate – the percentage of funds they want to dedicate to marketing, then ‘build out’ their marketing plan within this figure. On the face of it, this approach makes business sense. After all: you don’t want to spend more than you can afford. But in doing so, how can you be confident you’re achieving maximum bang for your buck? You can’t. Successful marketing budgeting is about knowing what you want to achieve, and building a budget that satisfies both your expectations and your accountant. Here’s what you need to know when developing yours.

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