All business leaders know that their customer's information is a really valuable asset, and customer relationship management is crucial.

 In today’s highly competitive landscape, LinkedIn has come to the rescue and become an effective marketing tool – for both individuals and businesses. It helps people and businesses stand out,find, connect, expand professional networks, identify partnerships, recruit talent, look for clients and build relationships with target markets - regardless of industry or location.

    Following a stranger, shouting on the street about something you overheard them saying, telling everyone that you pass on the street about a great new white paper you have written... in real life you may have a court case on your hands. 

I am delighted to introduce our latest plan from The Marketing Centre, providing more flexible access to part-time Marketing Directors with a proven track record.

  GDPR is set to change the face of marketing for any business in South Africa who markets to or does business with the EU – and mostly for the better. We still have leniency in SA whilst the ‘powers that be’ get the Information Regulator operational – but don’t sit back and wait for this to happen, it’s a good idea to put things in place to deal with GDPR and be ready for POPIA when it finally happens. Below is an article written by one of our UK marketing directors, it is both interesting and useful as these new data protection laws will encourage businesses to adopt best practice, and strongly discourage corner cutting that tarnishes the marketing industry.