Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
    Digital Marketing 101: Email Marketing
    If you are not email marketing, it begs the question why. You might have heard the term ‘spray and pray’ and chances are that you may also be frustrated at spending so much time, effort and money to place huge content in as many places as possible,  hoping someone sees it.
    What is SEO?
    Dipping your toe in SEO…   How often do you find what you’re looking for on the first page of an on-line search? Chances are, your hit rate is pretty good.  Now, how often have you bothered to look at the second or even third page? Or even past the first few entries? If you said, ‘hardly ever’, your behaviour is typical of more than 90% of search engine users.  It’s also an excellent indication of just how important SEO (or Search Engine Optimisation) is for site exposure.
    Doing Business in Africa
      I often get asked as a marketer to demystify the big daunting but yet beautiful monster task that is trading in Africa. In my 20 years of travelling across our continent, I have experienced the highs and lows (read “requiring great bouts of patience and tollerance”) and have come out on the other side, far richer for the experience. The riches have come in the form of learnings and hopefully the monetary variety will follow in due course!
    How agile is your team?
    I recently attended an ‘Agile for Executives’ workshop with one of our clients and, after more than 20 years of working within the creative, branding, marketing and UX fields, the organisational attributes of the agile methodology and incorporated design thinking sheds all predetermined ideas of ‘the ways things should be done’.
    Why are case studies a great marketing tool?
    People Like to be told stories, amazingly people spend more than half their waking time daydreaming! Fortunately or unfortunately our brains tend to wander by nature, jumping from one thought to another. The critical challenge is this: What is the best way to capture that wandering mind? By telling stories.

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