Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
    South Africa Marketing Matters #3
      Marketing Matters from The Marketing Centre is our initiative to provide SMEs with tactics that can be implemented now - it plans to offer insight, hints and tips from our 90-strong marketing directors as well as examples of businesses doing great things.
    What happens post COVID19 ?
    When you stop your marketing efforts... A bicycle clearly illustrates Newton’s law of motion or inertia, the idea that an object in motion tends to say in motion and of course any object at rest will stay at rest.  If you stop peddling, the bicycle will continue to move forward for a while, but, eventually, it will come to a complete stop.Now, I would like you to think about your marketing activities just like your bicycle...
    South Africa Marketing Matters #2
      Marketing Matters from The Marketing Centre is our initiative to provide SMEs with tactics that can be implemented now - it plans to offer insight, hints and tips from our 90-strong marketing directors as well as examples of businesses doing great things.
    Generosity of brands
    What makes a brand generous in these COVID19 times? Really, it is the people behind these brands being generous with their skills and living out one of their  core values. I wondered whether generosity was stated in their vision/mission and value statement. So, I went to explore…
    Marketing Matters #1
      This is a challenging and difficult time for everyone. We’re experiencing change beyond all bounds of any definition of ‘normal’. And it's especially hard when as the leader you are the one who's responsible for navigating your business through these turbulent waters.

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