Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
    Marketing Matters #5 - Preparing for growth
      Marketing Matters from The Marketing Centre is our initiative to provide SMEs with tactics that can be implemented now - it plans to offer insight, hints and tips from our 90-strong marketing directors as well as examples of businesses doing great things.
    South Africa Marketing Matters #4 - Using LinkedIn to find and engage with customers
      Marketing Matters from The Marketing Centre is our initiative to provide SMEs with tactics that can be implemented now - it plans to offer insight, hints and tips from our 90-strong marketing directors as well as examples of businesses doing great things.
    Book Review : Prediction Machines: The Simple Economics of Artificial Intelligence By Ajay Agrawal ; Joshua Gans and Avi Goldfarb
    The relevance of this book has just sky-rocketed considering our current uncertain state of the world. Even though I read this book a while ago, when I revisited my bookshelf under lockdown, it once again caught my eye. So if you are looking for some interesting and relevant reading in the next few weeks, you can download the book from various sites, go to www.predictionmachines.ai  and click the ‘Buy the book’ button which will lead you to a few links of where you can get the book (no need to go out with the Kindle and Audiobook versions available).
    Brand Agility from Popup Products
    Exemplifying brand agility, one of our clients, Popup Products, reengineered their production facility and went from a business producing high performance indoor and outdoor gazebos and portable branding solutions to, within three weeks of having to shut shop, producing non-woven spunbond face masks.
    Brand Reputation during the Covid-19 Crisis
      At some point in time, I’m sure you have grimaced whilst watching a Public Relations train wreck unfolding in front of you. Whether it be splashed across front page newspapers or exploding on your phone or tablet, thanks to social media. Think about the 2017 Momentum decision not to pay the life insurance policy of a member gunned down in a hijacking, because of his undisclosed high blood sugar levels. Or Ford South Africa’s disastrous handling of the Ford Kuga recall. And Bell Pottinger’s unravelling, post being expelled from the PR Trade Body, after their unthinkable involvement in the Gupta’s secret campaign to stir up racial tension in South Africa.

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