To increase marketing spend, to freeze it, or cancel it altogether...? Are you finding that the current political climate is making you indecisive? Are you making or NOT making decisions on the business because of fear?
I was fortunate enough to be at Gulfood 2019 at the Dubai World Trade Centre last week where over 5000 exhibitors showcased over 20 000 brands and 100 000 visitors from around the globe come together to savour and trade in all things foodie. It is billed as the World’s largest annual food and beverage fare in the Middle East.
We’ve all done it. The New Year hits and we’re filled with resolve to exercise more; eat better; spend more time with family, and – of course – sleep more. We do it all. All for one week.
History is littered with the remains of failed expeditions. From disastrous wagon trails to abandoned Artic missions, there is no shortage of stories of people who, more foolhardy than brave, set out to conquer new territory with little or no planning or expertise.
The period immediately after you come on board as a new Marketing Director is so critical. This is when you need to establish your authority, get your house in order and start proving you can do what you’ve been hired to do.