If your company doesn’t make a profit, it won’t survive, finance people call this ROI – Return on Investment. Marketing ROI, on the other hand, is a little harder to quantify. While it’s easy to pour over financial statements and see pretty quickly how healthy your business bank account looks, it’s not always as easy to see what your marketing spend is doing for you.
What a lot of business people don't understand is the difference between marketing and marketing tactics. Tactics are elements of marketing - the visible stuff that first comes to mind when you say the word marketing. It's the ads, billboards and posters, social media, emails and newsletters. These elements will have absolutely no meaning or result if they have no clearly defined goal or purpose. ALL businesses should be working towards one common goal - improving their bottom line. To market successfully you need a yard stick, there needs to be a measure of what success looks like - this, is your return on investment, or ROI.
Are you finding that you have enough leads but a very poor conversion rate? Some of our clients complain about this problem when we first meet, and it takes some digging, sometimes a bit of research to figure out why they have a low rate of conversion. We have put together a few tips that have been tried and tested and have seen conversion rates improve drastically.
Many businesses are still not sure about the benefits of using Pinterest for business, questioning whether it is a B2B or B2C social media platform? Well, it’s both. Remember social media is about growing your footprint and spreading or sharing content, so why would you not find time to include Pinterest in the mix? After all, it will increase your awareness, add additional blog traffic to your posts and website and has the ability to generate new leads and in turn lead to sales.
When you go onto a website and a box appears asking you to chat – you’ve hit a Chat bot. So, if you’re wondering whether almost every website has an enthusiastic person sitting behind it, whose sole purpose in life is to chat to web visitors, you’re right! …well, almost.