Marketing Matters #15 - What business do you want to be during Covid-19?
Our marketing expert Robert Stead identifies some business behaviour themes and discusses what business leaders can do to make a positive out of a challenging situation.
- by Admin
- 01 Oct 2020
The simple way to measure customer satisfaction
Most business owners agree that measuring customer loyalty is important. But in our experience, surprisingly few have a system in place. If you don’t have a reliable process for measuring customer satisfaction, you’re going to struggle to improve it.
- by Admin
- 10 Sep 2020
Marketing Matters #14 - Do you need to switch marketing channels?
Our East Midlands Regional Director, Rob Croxall, discusses why businesses should be revisiting their marketing channels and shares some insights into how best to make a switch.
- by Admin
- 31 Aug 2020
Five steps to 5X your sales pipeline in 3 months
A lot of people think that marketing is all about the long-term. If you need short-term results, you should speak to sales. But while it’s true that marketing often works towards long-term goals, it can drive short-term growth.
- by Admin
- 31 Aug 2020
Marketing Matters #13 - Case study: How ICA are helping businesses overcome the challenges of remote working
Pamela Blanchard from Communications Advisors ICA, discusses how they are helping companies overcome the technology challenges of working remotely.
- by Admin
- 30 Jul 2020