Marketing Matters #14 - Do you need to switch marketing channels?
Our East Midlands Regional Director, Rob Croxall, discusses why businesses should be revisiting their marketing channels and shares some insights into how best to make a switch.
Exploring new marketing channels is now more important than ever.
Knowing what channels work best for you in this current climate and learning how to adapt your business is key to ensuring your business survives. With the almost total disappearance of channels related to live events and conferences and the increasing barriers on face-to-face business, it is essential that businesses look to their marketing strategies and adapt. In this video we share some insights and practical advice on channel switching and how to make it work for your business.
Missed earlier episodes?
All the previous Marketing Matters episodes can be found here.
More videos coming soon...
Sign-up for our Accelerate your business webinar where we will take you through a series of exercises and examples, participants will explore:
- How has your context changed?
- What have you learned about your business?
- What are the new risks and opportunities?
- What will you do in response?
- How does your marketing need to change?