Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.

    Recent posts of Zoe Versfeld:

    Book Review : Prediction Machines: The Simple Economics of Artificial Intelligence By Ajay Agrawal ; Joshua Gans and Avi Goldfarb
    The relevance of this book has just sky-rocketed considering our current uncertain state of the world. Even though I read this book a while ago, when I revisited my bookshelf under lockdown, it once again caught my eye. So if you are looking for some interesting and relevant reading in the next few weeks, you can download the book from various sites, go to  and click the ‘Buy the book’ button which will lead you to a few links of where you can get the book (no need to go out with the Kindle and Audiobook versions available).

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