Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.

    Recent posts of Tony Sousa:

    Segmentation for Success
    We’ve all done it.  The New Year hits and we’re filled with resolve to exercise more; eat better; spend more time with family, and – of course – sleep more. We do it all. All for one week.
    The must-have cheat sheet for every new marketing director
    The period immediately after you come on board as a new Marketing Director is so critical. This is when you need to establish your authority, get your house in order and start proving you can do what you’ve been hired to do. 
    What should your Marketing Dashboard look like?
      To non-marketing people, marketing is a somewhat vague concept. Some people even go so far as to call it “fluffy.” It’s often perceived as a “nice to have” instead of the ‘mission critical’ function it actually is. Because clearly, marketing people do nothing more than play around all day on social media!
    Master Marketing 3 – Return on Investment
    What a lot of business people don't understand is the difference between marketing and marketing tactics. Tactics are elements of marketing - the visible stuff that first comes to mind when you say the word marketing. It's the ads, billboards and posters, social media, emails and newsletters. These elements will have absolutely no meaning or result if they have no clearly defined goal or purpose.  ALL businesses should be working towards one common goal - improving their bottom line. To market successfully you need a yard stick, there needs to be a measure of what success looks like - this, is your return on investment, or ROI.

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