Most business owners have the same goal: More leads so their business can grow.
A lot of business owners delegate LinkedIn to others. But this is a big mistake. It’s easy to spot when other people are posting on your behalf and social posts tend to get ignored.
Marketing and sales alignment is all about creating a flawless customer journey that guides prospects through each stage of the marketing and sales funnel. It may sound simple enough, but this can be incredibly hard to pull off. Getting it right requires a well planned approach for the top, middle and bottom of your funnel. As well as knowing how you’re going to transfer prospects from one stage to the next. Probably the most challenging of all, it requires sales and marketing to work closely together and be completely aligned.
Marketers often concentrate their efforts on new business, but sometimes, the fastest and most cost-effective way to expand your business is to look at your existing customers. In fact, the success rate of upselling or cross-selling to a current customer is around 50% higher than selling to a new one for the first time.
It is really important to thoroughly understand your markets, customers and general environment within which they are making decisions. Without this knowledge you certainly can’t set a solid marketing strategy that will target the right customer, improve sales and get your business the growth that it needs!