Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.

    Recent posts of Shannon Mackey:

    5X Your Sales Pipeline with these Five Steps
    A lot of people think that marketing is solely concerned with long-term growth. If you need short-term financial fixes, they say, you need to turn to sales. Marketing is not only a long-term growth strategy. And sales is not only a short-term financial fix. It is true that marketers do look at the bigger picture, but they can definitely also help businesses see an immediate positive change. A digital campaign, an emailer, a well thought out promotion - these are designed to have an impact on your sales pipeline in a matter of days or weeks.
    The two marketing metrics every business should measure
    Marketing can be like gambling. Possibly not what you’d expect to hear from a marketing company, but please bear with us! The gambling analogy goes like this: "Your marketing budget is your stake, the tables and slots at the casino are your marketing channels, and new customers - falling into your lap like golden coins from a slot machine – are your prize. A professional gambler will not be seduced by the flashing lights, the big headline numbers and the dealer’s spiel, because professional gambling is not glamour, it is mathematics – it is less about unknown risk and more about predictable return."
    Summer Holiday Business Reads - read wisely!
    We know that holiday reading time is valuable, and there's nothing worse than wasting your time and money on a book that you give up on after just a few pages,  so we've put together a list of five reads that come recommended by our team ... Happy Reading!
    Digital Marketing 101: Is Twitter right for my business?
        Following a stranger, shouting on the street about something you overheard them saying, telling everyone that you pass on the street about a great new white paper you have written... in real life you may have a court case on your hands. 
    We asked our marketing directors for their 2018 marketing predictions: Here's what they said...
      The beginning of a new year brings with it a slew of articles about the future: What’s next? What’s new? What do I need to know?  

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