A lot of people think that marketing is solely concerned with long-term growth. If you need short-term financial fixes, they say, you need to turn to sales. Marketing is not only a long-term growth strategy. And sales is not only a short-term financial fix. It is true that marketers do look at the bigger picture, but they can definitely also help businesses see an immediate positive change. A digital campaign, an emailer, a well thought out promotion - these are designed to have an impact on your sales pipeline in a matter of days or weeks.
Marketing can be like gambling. Possibly not what you’d expect to hear from a marketing company, but please bear with us! The gambling analogy goes like this: "Your marketing budget is your stake, the tables and slots at the casino are your marketing channels, and new customers - falling into your lap like golden coins from a slot machine – are your prize. A professional gambler will not be seduced by the flashing lights, the big headline numbers and the dealer’s spiel, because professional gambling is not glamour, it is mathematics – it is less about unknown risk and more about predictable return."
We know that holiday reading time is valuable, and there's nothing worse than wasting your time and money on a book that you give up on after just a few pages, so we've put together a list of five reads that come recommended by our team ... Happy Reading!
Following a stranger, shouting on the street about something you overheard them saying, telling everyone that you pass on the street about a great new white paper you have written... in real life you may have a court case on your hands.
The beginning of a new year brings with it a slew of articles about the future: What’s next? What’s new? What do I need to know?