Recent posts of Shannon Mackey:
Top tips to help business owners & CEOs create awesome LinkedIn posts
A lot of business owners delegate LinkedIn to others. But this is a big mistake. It’s easy to spot when other people are posting on your behalf and social posts tend to get ignored.
- by Shannon Mackey
- 01 Oct 2020
Find and fix those leaks in your sales and marketing funnel
Marketing and sales alignment is all about creating a flawless customer journey that guides prospects through each stage of the marketing and sales funnel. It may sound simple enough, but this can be incredibly hard to pull off. Getting it right requires a well planned approach for the top, middle and bottom of your funnel. As well as knowing how you’re going to transfer prospects from one stage to the next. Probably the most challenging of all, it requires sales and marketing to work closely together and be completely aligned.
- by Shannon Mackey
- 05 Feb 2020
How to get your current customers to spend more
Marketers often concentrate their efforts on new business, but sometimes, the fastest and most cost-effective way to expand your business is to look at your existing customers. In fact, the success rate of upselling or cross-selling to a current customer is around 50% higher than selling to a new one for the first time.
- by Shannon Mackey
- 18 Nov 2019
Do you fully understand your customer and your market?
It is really important to thoroughly understand your markets, customers and general environment within which they are making decisions. Without this knowledge you certainly can’t set a solid marketing strategy that will target the right customer, improve sales and get your business the growth that it needs!
- by Shannon Mackey
- 05 Nov 2019
5X Your Sales Pipeline with these Five Steps
A lot of people think that marketing is solely concerned with long-term growth. If you need short-term financial fixes, they say, you need to turn to sales. Marketing is not only a long-term growth strategy. And sales is not only a short-term financial fix. It is true that marketers do look at the bigger picture, but they can definitely also help businesses see an immediate positive change. A digital campaign, an emailer, a well thought out promotion - these are designed to have an impact on your sales pipeline in a matter of days or weeks.
- by Shannon Mackey
- 28 Aug 2019