Marketing can be like gambling. Possibly not what you’d expect to hear from a marketing company, but please bear with us! The gambling analogy goes like this: "Your marketing budget is your stake, the tables and slots at the casino are your marketing channels, and new customers - falling into your lap like golden coins from a slot machine – are your prize. A professional gambler will not be seduced by the flashing lights, the big headline numbers and the dealer’s spiel, because professional gambling is not glamour, it is mathematics – it is less about unknown risk and more about predictable return."

We know that holiday reading time is valuable, and there's nothing worse than wasting your time and money on a book that you give up on after just a few pages,  so we've put together a list of five reads that come recommended by our team ... Happy Reading!

    Following a stranger, shouting on the street about something you overheard them saying, telling everyone that you pass on the street about a great new white paper you have written... in real life you may have a court case on your hands. 

  The beginning of a new year brings with it a slew of articles about the future: What’s next? What’s new? What do I need to know?  

Marketing Directors, Regional Directors, HQ staff from The Marketing Centre, representatives from The Marketing Centre UK and the FD Centre all gathered together in Hout Bay, Cape Town on the 1st September to meet, share ideas, collaborate and learn from one another at The Marketing Centre 2017 Conference.