Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.

    Recent posts of Sally Shuttleworth:

    Your 2019 Marketing Plan: 6 Steps To Success
      History is littered with the remains of failed expeditions. From disastrous wagon trails to abandoned Artic missions, there is no shortage of stories of people who, more foolhardy than brave, set out to conquer new territory with little or no planning or expertise.
    How To Get Real Value From Your Part-Time Marketing Director
      Marketing is not a new concept. In fact, marketing as we understand it today actually began as far back as the Industrial Revolution of the late 18th and early 19th Centuries. Of course, although the basic concept hasn’t changed, the way in which we do marketing today definitely has. One of the more recent innovations is the advent of the part-time marketing director.
    What is Marketing ROI and why does it matter?
    If your company doesn’t make a profit, it won’t survive, finance people call this ROI – Return on Investment. Marketing ROI, on the other hand, is a little harder to quantify. While it’s easy to pour over financial statements and see pretty quickly how healthy your business bank account looks, it’s not always as easy to see what your marketing spend is doing for you. 
    Convert your Leads into Sales
    Are you finding that you have enough leads but a very poor conversion rate? Some of our clients complain about this problem when we first meet, and it takes some digging, sometimes a bit of research to figure out why they have a low rate of conversion. We have put together a few tips that have been tried and tested and have seen conversion rates improve drastically. 
    Digital Marketing 101: Are you using Chat Bots as a digital sales tool?
      When you go onto a website and a box appears asking you to chat – you’ve hit a Chat bot.  So, if you’re wondering whether almost every website has an enthusiastic person sitting behind it, whose sole purpose in life is to chat to web visitors, you’re right! …well, almost.

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