Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.

    Recent posts of Sally Shuttleworth:

    Use Marketing to Build your Business and Sell it
    Introduction Every business wants to grow, but not always for the reasons you might think. For many business owners, the ultimate purpose of growth is to place their company in an attractive position to sell. Because this is the goal of many of the business leaders we partner with at The Marketing Centre, it’s also become an important consideration for our Marketing Directors.
    Free eBook - Making Marketing ROI (ROMI) Work for Your Business
     We have published an eBook titled Making Marketing ROI (ROMI) Work for Your Business - A step by step guide for business owners. Return on Marketing Investment is something we are passionate about and we spend a lot of time ensuring that the businesses we work with are seeing a return on their marketing spend. We have compiled a whole lot of this info into an eBook that is in an easy-to-read and download format.
    Sales and marketing - do they need their own directors?
    Who’s the best driver in the world: Rally star Sébastien Ogier or F1 champion Lewis Hamilton? Trick question. Both are viable contenders, but only for a given value of “best”. Their driving styles are worlds apart. F1 is a matter of speed, precision and perfect understanding of the vehicle. A rally champion may not hit the same raw m.p.h., but they need to drive with flamboyance and a will to improvise. There’s a fundamental difference in mindset and skill set involved, and a champion behind one wheel may end up in the middle of the pack behind another. There’s a lot more to the choice than: “well, they both drive fast, don’t they?” So it goes with many things - including sales and marketing.
    Marketing through Tough Times
    To increase marketing spend, to freeze it, or cancel it altogether...? Are you finding that the current political climate is making you indecisive? Are you making or NOT making decisions on the business because of fear?
    Your 2019 Marketing Plan: 6 Steps To Success
      History is littered with the remains of failed expeditions. From disastrous wagon trails to abandoned Artic missions, there is no shortage of stories of people who, more foolhardy than brave, set out to conquer new territory with little or no planning or expertise.

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