Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.

    Recent posts of Sally Shuttleworth:

    The marketing team your business needs for different stages of growth
    Growing a business is demanding, no matter what sector you operate in. Having a powerful marketing strategy in place and the right team to deliver it is fundamental to success. Naturally, your marketing demands will change as your business faces different challenges. The need for different skills, levels of external support and budget requirements will all change over time. But it’s not always clear what your priorities should be, and how these might change with time. 
    Five strategies for cost effective lead generation
    There is no one size fits all when it comes to cost-effective lead generation strategies. The methods you choose to will depend on a number of factors, including your overall marketing strategy, available resources, business objectives, and the type of industry you work in.  However, if you think about inbound lead generation as a way to bring people into your sales funnel, as well as engaging and building trust with potential customers, there are five cost-effective strategies which could fit the bill.
    Use Marketing to Build your Business and Sell it
    Introduction Every business wants to grow, but not always for the reasons you might think. For many business owners, the ultimate purpose of growth is to place their company in an attractive position to sell. Because this is the goal of many of the business leaders we partner with at The Marketing Centre, it’s also become an important consideration for our Marketing Directors.
    Free eBook - Making Marketing ROI (ROMI) Work for Your Business
     We have published an eBook titled Making Marketing ROI (ROMI) Work for Your Business - A step by step guide for business owners. Return on Marketing Investment is something we are passionate about and we spend a lot of time ensuring that the businesses we work with are seeing a return on their marketing spend. We have compiled a whole lot of this info into an eBook that is in an easy-to-read and download format.
    Sales and marketing - do they need their own directors?
    Who’s the best driver in the world: Rally star Sébastien Ogier or F1 champion Lewis Hamilton? Trick question. Both are viable contenders, but only for a given value of “best”. Their driving styles are worlds apart. F1 is a matter of speed, precision and perfect understanding of the vehicle. A rally champion may not hit the same raw m.p.h., but they need to drive with flamboyance and a will to improvise. There’s a fundamental difference in mindset and skill set involved, and a champion behind one wheel may end up in the middle of the pack behind another. There’s a lot more to the choice than: “well, they both drive fast, don’t they?” So it goes with many things - including sales and marketing.

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