It is important for Business owners and marketers to understand who their customer is, what their customer is trying to achieve, and how their product or service helps...

Tried and tested best practice will make the best of whatever economic and political situation a business finds itself in - including the extraordinary circumstances we find ourselves facing due to the Covid-19 outbreak.

This year’s SXSW and Mobile World Congress, two of the largest networking events in the world, have been cancelled due to the spread of coronavirus. Massive brands like Facebook, Adobe and IBM have also announced that their annual conferences will be happening online instead of in-person. This situation is constantly changing.

Growing a business is demanding, no matter what sector you operate in. Having a powerful marketing strategy in place and the right team to deliver it is fundamental to success. Naturally, your marketing demands will change as your business faces different challenges. The need for different skills, levels of external support and budget requirements will all change over time. But it’s not always clear what your priorities should be, and how these might change with time. 

There is no one size fits all when it comes to cost-effective lead generation strategies. The methods you choose to will depend on a number of factors, including your overall marketing strategy, available resources, business objectives, and the type of industry you work in.  However, if you think about inbound lead generation as a way to bring people into your sales funnel, as well as engaging and building trust with potential customers, there are five cost-effective strategies which could fit the bill.