I was fortunate enough to be at Gulfood 2019 at the Dubai World Trade Centre last week where over 5000 exhibitors showcased over 20 000 brands and 100 000 visitors from around the globe come together to savour and trade in all things foodie. It is billed as the World’s largest annual food and beverage fare in the Middle East.
I often get asked as a marketer to demystify the big daunting but yet beautiful monster task that is trading in Africa. In my 20 years of travelling across our continent, I have experienced the highs and lows (read “requiring great bouts of patience and tollerance”) and have come out on the other side, far richer for the experience. The riches have come in the form of learnings and hopefully the monetary variety will follow in due course!
Agility is fast becoming the buzzword for communicators, as the profession seeks to understand how changing business models are impacting communication and the way in which tactics are executed.
Once the place where we all went to watch silly clips, YouTube is now offering live TV services, it’s cheaper than the cost of a 30” spot on national TV plus “digital TV” has an added bonus – it allows you to target exactly who you want to show your ad to and they can view it in their own time. Using YouTube can be a cost-effective way to grow your business, if used regularly as part of your marketing strategy.