Should you outsource your business’ marketing or keep it in-house? You may assume that we would answer this question with a solid ‘outsource your marketing to marketing experts’. But here’s where we might surprise you. Marketing encompasses everything a organisation does to push sales and promote its brand; from advertising to direct marketing to digital marketing, market research, PR, product development - even distribution methods.
Having trouble measuring your marketing ROI? Automation and analysis tools can help. While it’s often claimed that measuring marketing ROI - especially in digital marketing - is difficult, such tools will help your marketing function to measure and demonstrate the effectiveness of their activity with accuracy and reliability.
Customer retention versus customer acquisition: It’s a battle for the ages. We know that maintaining loyal customers can be easier and more profitable than finding new ones. Yet, many businesses still commit more resources to acquisition. It is very important that you balance your focus on customer acquisition and customer retention. Your loyal customers provide the most lifetime value, after all. So, while others work themselves to the bone trying to create leads, you can come up with an effective retention process.