Exemplifying brand agility, one of our clients, Popup Products, reengineered their production facility and went from a business producing high performance indoor and outdoor gazebos and portable branding solutions to, within three weeks of having to shut shop, producing non-woven spunbond face masks.
If you are not email marketing, it begs the question why. You might have heard the term ‘spray and pray’ and chances are that you may also be frustrated at spending so much time, effort and money to place huge content in as many places as possible, hoping someone sees it.
Marketing an industrial service can be like climbing Mount Everest. The purchase cycles are generally long. Decision making processes can be complex. Buyers are rational, systematic and more often than not have a specific and technical set of needs. Markets tend to be geographically concentrated offering fewer buyers compared to consumer markets. Competition is inclined to be fierce. Doesn’t sound very sexy does it?