Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.

    Recent posts of Admin:

    Get Set for 2020,set your brand straight, firm up your plans!
      The Marketing Centre South Africa will be hosting two one day Strategic Marketing Workshops on 31 January 2020, ensure that you don't miss out on this opportunity to set a solid strategy for 2020.    Smart businesses know that they can’t separate their approach to lead generation from their approach to brand building. You can’t hope to generate leads and drive conversions indefinitely if you aren’t also continuously planting seeds of awareness and building the credibility of your brand. 
    Guide To Marketing Communication Tools
    Marketing communication is the means by which a business engages customers and prospects, as distinct from marketing and communication more generally. The secret to a successful marketing communications strategy is simple and twofold: it's about choosing the right communication tools and sending a consistent message with them. Any agency will take your hard earned marketing budget and build compelling creative promotional materials for you; but if they’re not working with the right tools or channels, their efforts will be wasted. Prospective customers won't even see your message - let alone respond to it.
    The Marketing Bookclub, July 2017 – By Linsey Wooldridge
      ‘It’s Not How Good You Are, It’s How Good You Want To Be’ by Paul Arden  
    Marketing Theory For B2B Businesses - Data
    Marketing is often perceived by outsiders as being a creative industry, and, indeed, much of it is. Marketers are often caricatured as quirky creatives or flashy account managers – not skilled data analysts. But the most important thing in marketing is data: customer contact details, website analytics, email click throughs and everything in between. Get data management, analysis or reporting wrong and everything else that follows is potentially wrong, too.
    Neuro-charge your marketing campaigns
       There is no such thing as a rational purchase decision. Sure, there are practical necessities like cost, quality and effectiveness, but our initial purchase desire comes from a feeling, usually of frustration. We then go and research a load of information, find out which is the best solution, and then, generally, make our final decision based on emotion, too.

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