Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
    Master Marketing 3 – Return on Investment
    What a lot of business people don't understand is the difference between marketing and marketing tactics. Tactics are elements of marketing - the visible stuff that first comes to mind when you say the word marketing. It's the ads, billboards and posters, social media, emails and newsletters. These elements will have absolutely no meaning or result if they have no clearly defined goal or purpose.  ALL businesses should be working towards one common goal - improving their bottom line. To market successfully you need a yard stick, there needs to be a measure of what success looks like - this, is your return on investment, or ROI.
    Convert your Leads into Sales
    Are you finding that you have enough leads but a very poor conversion rate? Some of our clients complain about this problem when we first meet, and it takes some digging, sometimes a bit of research to figure out why they have a low rate of conversion. We have put together a few tips that have been tried and tested and have seen conversion rates improve drastically. 
    Digital Marketing 101: Is Pinterest really a useful B2B Marketing Platform?
      Many businesses are still not sure about the benefits of using Pinterest for business, questioning whether it is a B2B or B2C social media platform? Well, it’s both. Remember social media is about growing your footprint and spreading or sharing content, so why would you not find time to include Pinterest in the mix? After all, it will increase your awareness, add additional blog traffic to your posts and website and has the ability to generate new leads and in turn lead to sales.
    Digital Marketing 101: Are you using Chat Bots as a digital sales tool?
      When you go onto a website and a box appears asking you to chat – you’ve hit a Chat bot.  So, if you’re wondering whether almost every website has an enthusiastic person sitting behind it, whose sole purpose in life is to chat to web visitors, you’re right! …well, almost.
    Are you headed for a head on CRM collision?
    All business leaders know that their customer's information is a really valuable asset, and customer relationship management is crucial.

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