The Marketing Centre South Africa will be hosting two one day Strategic Marketing Workshops on 31 January 2020, ensure that you don't miss out on this opportunity to set a solid strategy for 2020.    Smart businesses know that they can’t separate their approach to lead generation from their approach to brand building. You can’t hope to generate leads and drive conversions indefinitely if you aren’t also continuously planting seeds of awareness and building the credibility of your brand. 

Marketers often concentrate their efforts on new business, but sometimes, the fastest and most cost-effective way to expand your business is to look at your existing customers. In fact, the success rate of upselling or cross-selling to a current customer is around 50% higher than selling to a new one for the first time.

It is really important to thoroughly understand your markets, customers and general environment within which they are making decisions. Without this knowledge you certainly can’t set a solid marketing strategy that will target the right customer, improve sales and get your business the growth that it needs! 

Having trouble measuring your marketing ROI? Automation and analysis tools can help. While it’s often claimed that measuring marketing ROI - especially in digital marketing - is difficult, such tools will help your marketing function to measure and demonstrate the effectiveness of their activity with accuracy and reliability. 

Customer retention versus customer acquisition: It’s a battle for the ages.  We know that maintaining loyal customers can be easier and more profitable than finding new ones. Yet, many businesses still commit more resources to acquisition.  It is very important that you balance your focus on customer acquisition and customer retention. Your loyal customers provide the most lifetime value, after all. So, while others work themselves to the bone trying to create leads, you can come up with an effective retention process.