Many businesses are still not sure about the benefits of using Pinterest for business, questioning whether it is a B2B or B2C social media platform? Well, it’s both. Remember social media is about growing your footprint and spreading or sharing content, so why would you not find time to include Pinterest in the mix? After all, it will increase your awareness, add additional blog traffic to your posts and website and has the ability to generate new leads and in turn lead to sales.

  When you go onto a website and a box appears asking you to chat – you’ve hit a Chat bot.  So, if you’re wondering whether almost every website has an enthusiastic person sitting behind it, whose sole purpose in life is to chat to web visitors, you’re right! …well, almost.

All business leaders know that their customer's information is a really valuable asset, and customer relationship management is crucial.

 In today’s highly competitive landscape, LinkedIn has come to the rescue and become an effective marketing tool – for both individuals and businesses. It helps people and businesses stand out,find, connect, expand professional networks, identify partnerships, recruit talent, look for clients and build relationships with target markets - regardless of industry or location.

    Following a stranger, shouting on the street about something you overheard them saying, telling everyone that you pass on the street about a great new white paper you have written... in real life you may have a court case on your hands.